We built the ERP we couldn't buy.
Daaga is built by people who've spent years running a business in India — and got tired of patching together the tools they needed.
We've run a business in India for over a decade. Across that time we've used spreadsheets, off-the-shelf accounting tools, half-built operational apps and a stack of brittle integrations. None of them fit the way an Indian business actually runs.
Daaga started as our internal system. We built it to run our own accounting, GST, billing, stock and operations from one place. Six months in, other businesses asked if they could use it. A year later, it became the product.
Today, Daaga runs the day-to-day for businesses across distribution, manufacturing, retail, services, warehousing and transport — across ledgers, GST, sales, purchasing, inventory and production. The same product we still use ourselves.
Make running a business in India straightforward.
Most business software either makes you stitch together a dozen tools, or ships features faster than teams can absorb them. We try to do neither — one system for the whole business, staying close to the actual day-to-day.
Built from the ground
Every feature ships because someone in operations needed it — not because it sounded good in a roadmap.
Customers, not “users”
We answer the phone. We visit branches. We close the loop on every reported issue, no exceptions.
Long-term, not flashy
We'd rather ship a boring feature that saves an hour every day than a demo-ready feature that sits unused.
Want to see Daaga on your data?
Tell us about your business. We'll set up a 30-minute walkthrough — no slides, just the product.